Every bill receipt carries the code equivalent to spend value
Customers can simply download the app and scan the points
Customers can easily view their point history within the app.
Customers can pick & choose from multiple redemption options within the app.
This QR code printed at the top or bottom of every bill generated = Spent value on the bill.
Customer Level Earn/Redeem Log
Daily reporting to track earn/burn
Daily email containing points by location/points earned-burned by individuals
SMS based system
- High Manual Intervention - Brands ask consumers for mobile numbers which is a challange today!
- Limited analytics - Only mobile number provides limited information about your customer
- Low usability Customers only recieve SMS with points and they don't really know what those points mean and how they can be redeemed.
- Gratification in the future - Redemption options are not easily communicated and available.
Old school SMS based points mechanism lacks various parameter which does not attract customers Hence. low redemption
Spend based mobile loyalty
- No manual intervention -
User can sign up using FB, Twitter, Email address or phone
- Deep Analytics -
Lot more customer information is tracked- Birthday, etc to send special
- High Usability Customers can track their history of points on mobile app.
- Instant Gratification - Based on the points available, your loyal customers can redeem these points instantly within the app.
Mobile based spend based program is transparent Hence, consumers love to stay engaged and allows higher redemption=More loyal customers